Website Tips from an Musician Website Expert
You have a site or are thinking about creating one. Consider these tips:
1. Have at least three sound excerpts
You’d be surprised at how many musicians don’t have audio samples on their site.
But what if you think your clips aren’t good enough? Thanks to apps such as GarageBand (iOS) or Hi-Q MP3 Voice Recorder (Android), you can create good clips even using your smartphone! This short CNET video shows how to make your clips rock–or go for baroque. (Groan)
Even a short 30-second clip is fine as long as it shows off your musicality, technique, ensemble playing, etc.
2. Invest in great visuals
Visitors to your site are more likely to engage if it has captivating photos and video. Visuals are processed 60,000 times faster than text.
Invest in a good photographer or experiment with your smartphone and/or camera to figure out your best angles and lighting–usually natural light is best. For other photography rules, see How to Take Better Pictures with Your Smartphone’s Camera and 10 Tips For Taking Better Photos With Your Smartphone. For inspiration, check out 20 Instagram Accounts That’ll Inspire You Every Day.
You don’t need a gallery of photos. Just a few well-taken, well-placed ones can do the trick.
3. Update your schedule
That sounds obvious but many musicians don’t or theirs is out of date. Sitebuilders such as the popular Content Management System WordPress and DIY sites like Squarespace make it easy to insert a schedule into your site. Get in the habit of updating it right when you’ve added an event to your schedule.
4. Keep your site’s navigation simple
Today, people expect to find what they want, fast and easy. The key: a simple navigation system. That usually means your site should have three to seven sections in large type, each clickable. Use common ones such as About, Samples, Schedule, and Contact. Do you want subsections? Have mouseable drop-down menus.
Before you start, you might want to create an outline or sketch the home page.
Follow just these four principles and you’ll probably feel extra proud of who are you and likely get more people listening to you.
About the Author
Lana Lee creates and upgrades websites for classical musicians. Her site is Woodwind Web Design. She holds a Bachelor’s of Music in oboe performance and a Master’s in civil engineering from USC.